Wall Drug, South Dakota

If you have ever been driving in Las Angeles, California and seen a bumper sticker saying, "Where in the World is Wall Drug???", then you absolutely must stop while you are driving through South Dakota. You might have seen the bumper sticker in upstate New York, the heart of Texas, or through the mountains of Colorado. These bumper stickers are everywhere, and it's because Wall Drug, South Dakota is one of the most fascinating, if not bizarre, attractions for travelers across the United States.

"What is Wall Drug?" (another popular bumper sticker). It's a place that offers free ice water to passers by. It also happens to sell just about everything imaginable including a jackalope, life size toys, ice cream, batteries and prescription drugs. Yes, Wall Drug was originally a small pharmacy. Founder Ted Hustead is now considered a marketing genius for his in your face billboards and wacky attractions. As you drive through South Dakota, Wall Drug advertises on a billboard every few miles. It grabs your attention and makes you stop at the store out of curiosity. More likely than not, you'll end up buying something (at least a bumper sticker!).

Wall Drug billboards in fact are located throughout the entire world. 3,000 signs and countless bumper sticker souvenirs make people interested in what all the fuss is about. The only way to find out is to actually go to the store! So on your way to the Black Hills, South Dakota, enjoy the Wall Drug wackiness. Just embrace it and have fun. Wall Drug is located just outside of the badlands on Interstate 90- exits 109 and 110.